Membership websites are an ever more popular way to share valuable content and teachings with your audience. They provide a great source of passive income, once they’re all set up, and they allow you to own your own platform (as opposed to hosting training sessions on Facebook etc.) With so many moving parts to a membership website, it’s important to keep it simple and functional from a users perspective. The customer journey is paramount - it’s vital that we do everything we can to keep their attention and deliver a memorable experience, end to end. Having built membership sites for audiences big and small, we know what your audience would like to see from their devotion to you. Simple log in If your membership website is accessed via your business website, make sure the ‘Log In’ navigation is easy to find. We’d recommend that you link to it in the main navigation menu. Once they’ve found the ‘LogIn’ button, ensure that the credentials page is also streamlined and easy to use. Ask for a username and password, perhaps offer a ‘Remember me’ checkbox and don’t clutter this page with a tonne of information. Instant navigation access Poof! Once inside your membership platform, make it as easy as possible to get stuck in! Use main headings and subheadings in your navigation menu and make sure that each section leads onto the next, seamlessly. If you can, always offer the next piece of content readily, helping your members to stay on your site for longer. Spend some time considering the user experience. It’s a bit of forward planning that’ll pay you back tenfold. Search bar Ever wracked your brains to remember just where you saw that great piece of content? You remember the website but you can’t remember how you found it - it’s infuriating, right? Well, spare your website users that experience and include a search bar in your website header. What’s more, you can track the most searched for items and then move them to a more obvious place on your site, or dig into what kind of content your audience is hunting for and create it ! With everything we do, we’re always striving to improve the customer experience, especially if they’re paying for the privilege. Graphics and on brand design Just because your platform exists to educate, doesn’t mean it can’t be as beautiful as your homepage! Fill it with quotes from members, gorgeous imagery and on brand graphics. Make headers stand out in complementary colours and fonts, and don’t be afraid to use images of yourself around the place. Remember, your members have signed up because they want to hear from you! They connect with your personality and your ethos… so make sure you are evident in everything they consume - that’s what they came here for! Privacy statement In the cyber age, we’re a little more concerned about our credentials than we used to be. Make sure that your privacy statement is easily found and contains your GDPR statement. If you’re concerned about the implications of such a statement, have a chat with your web team or get in touch with us! There are loads of templates out there and lots of advice to ensure that you and your wonderful members are protected. If you already have a website you love, rest assured that you may not need a new one in order to create a membership site. We work with WordPress - most WordPress sites can be upgraded as you uplevel. Your site can also be integrated with recognised course platforms such as Teachable. Of course, if you do want a new website too - we can create them alongside each other , perfectly branded and seamless goals. 

When you got started, you DIY’d everything. But as we climb the ladder and reach new levels of success, we start to realise the power of outsourcing. Look, you have a zone of genius… but my guess is it’s not web design. So when do you move from a website builder you started playing with three years ago, to a professional website design team? If you tick any of these boxes… it’s probably time to invest in your glittering digital future! You have a clear brand message and image If you’ve had brand photoshoots, a logo designed and you’ve painstakingly tweaked your IG feed to look ‘just-so’, does your website live up to it? If you’ve ever had any branding work done, you need to get your money’s worth of it. There’s no point in having the most perfectly curated social presence, for people to get totally turned off when they land on your less-than-slick-looking website. Complimentary colours and expertly designed logos look much better on a hand-crafted website, created by a professional. If you care about the money you’ve already spent on perfecting your brand, don’t throw it down the drain with your hodge-podge website. Sorry! You have built a community or substantial following You’re a boss, a thought-leader, a community creator - people are looking at you. If you’re delivering advice to people or expecting them to be influenced by the teachings you deliver, you can’t be held back by an embarrassing website. Now, we’re not saying your website is embarrassing, but we are suggesting that it probably doesn’t live up to your current standard if you made it yourself. As your community grows and your influence reaches further, you need a website that you’re not embarrassed to hand over on a business card. You’re almost financially ready No one is ever ‘ready’ for an investment in their business… but by the same token - we don’t see people regretting those investments either! The saying ‘start before you’re ready’ certainly applies here. Why wait until you’re super successful and all eyes on you before sprucing up your website? Surely it would be better to get it done ahead of the curve, pre-empting your inevitable success and , because our websites are pretty darn great, maximise your success with a slick, functional and lovingly crafted customer experience? You’re ready to go to the next level in your business In short, it’s time for you to shine. You have a gift that needs to be shared with the world and your website is the mouthpiece to share it. You deserve a beautiful website and your potential clients deserve the experience that you can deliver for them. We’re ready and waiting for your website uplevel. Using our signature ARC method, we take the reins and deliver a beautiful website that you’ll be shouting about to anyone who’ll listen. We’re experts, so you don’t need to worry about every little detail - we do that for you! If you’re busy changing lives and making money in the process, then we’re here to support you in creating a customer experience that won’t be forgotten. Let’s have a chat about what you need to hit the next level.