Conversion rates are a metric that we see all over our digital presence. From email marketing to Instagram, DM’s to website visitors. The ‘conversion rate’ of something is simply how many of those visitors/readers/followers turned into paying customers. Whilst we don’t want to go over the top, hammering home all the reasons they should work with us, we do want to make the benefits of our programs and services crystal clear. To boost conversion rates, the main priority is clarity - a clear message - a clear value proposition - a clear and simple process to purchase. Action verbs We want to get people excited about the possibility of working with us and transforming their current situation. Action verbs do this by inciting change and encouraging, well, ACTION! “We’re breaking the mold”, or “Let’s get creative ”. Using active rather than passive voice is so much more motivational (and if you use Yoast, you’ll know that SEO favours active voice too!) Testimonials Select 3-5 glowing testimonials and find a way to attractively feature them on your site. We recommend that you link out to the person delivering the testimonial and include a high-res photo of them, if possible. Think carefully about your ideal client and who they’d like to receive social proof from. If you work with coaches, for example, choose testimonials from coaches. If you mostly work with women, only feature testimonials from women. Make sure testimonials are featured on the homepage, but don’t be afraid to scatter them on service pages too. Use headlines & CTAs When people visit your website, you want them to stay there for as long as possible in order to gain the information they need to confidently purchase from you. The best way to do this is to carve a perfect path for them. Use colourful headings and targeted CTAs to guide them from value proposition to USP, pain point to payment plan - each step as easy and streamlined as the last. Break everything down Most readers are skimmers, at least when it comes to digital consumption. To make it super easy for them to glean the content they need, break everything down - especially when it comes to explaining a service, program or course. Use bullet points liberally and take advantage of titles and subtitles to break down your modules, course topics or services process in detail. At a glance, we want our readers to be able to see what the offer is, who it’s for, what it achieves and how they can pay for it. Use video We’ve harped on about the power of video before. Not only does it create a much stronger connection between yourself and your potential customers, but that connection usually correlates with conversions. You’ve heard of the ‘know, like, trust’ factor? The thing that convinces people to buy from another person? Well, video fast tracks that process because the potential customer feels like they know you in 1-2 minutes, instead of reading 1-2 pages of copy. Whether it’s a welcome video, the story of how you established your business or simply a reel of videographer footage, use video to capture conversions quickly. Have a clear and repeated value proposition For your message to resonate, it needs to be clear and it needs to be everywhere. Your website visitors should be under no illusion as to what you offer them. Your value proposition is the unique thing that you can offer, that no one else can. Perhaps you’re a leading imposter syndrome coach. Maybe you’re an expert in CRM systems and uplevelling customer experience. For us? We’re the trustworthy, highly-professional web design team that uplevel businesses via their handcrafted websites. 2.35% is considered a ‘good’ conversion rate in 2020 - how does your site tally up? Not sure how to find out? Our website design clients receive a monthly report that dishes the behind-the-scenes dirt on what their website visitors have been up to. Doesn’t that sound great? Where they’ve been, what they looked at for how long… it’s all in there so we can go on to create even better customer experiences. Want in? Check our portfolio or pop us a message about your conversion rate dreams… we’d love to make them come true!

When you got started, you DIY’d everything. But as we climb the ladder and reach new levels of success, we start to realise the power of outsourcing. Look, you have a zone of genius… but my guess is it’s not web design. So when do you move from a website builder you started playing with three years ago, to a professional website design team? If you tick any of these boxes… it’s probably time to invest in your glittering digital future! You have a clear brand message and image If you’ve had brand photoshoots, a logo designed and you’ve painstakingly tweaked your IG feed to look ‘just-so’, does your website live up to it? If you’ve ever had any branding work done, you need to get your money’s worth of it. There’s no point in having the most perfectly curated social presence, for people to get totally turned off when they land on your less-than-slick-looking website. Complimentary colours and expertly designed logos look much better on a hand-crafted website, created by a professional. If you care about the money you’ve already spent on perfecting your brand, don’t throw it down the drain with your hodge-podge website. Sorry! You have built a community or substantial following You’re a boss, a thought-leader, a community creator - people are looking at you. If you’re delivering advice to people or expecting them to be influenced by the teachings you deliver, you can’t be held back by an embarrassing website. Now, we’re not saying your website is embarrassing, but we are suggesting that it probably doesn’t live up to your current standard if you made it yourself. As your community grows and your influence reaches further, you need a website that you’re not embarrassed to hand over on a business card. You’re almost financially ready No one is ever ‘ready’ for an investment in their business… but by the same token - we don’t see people regretting those investments either! The saying ‘start before you’re ready’ certainly applies here. Why wait until you’re super successful and all eyes on you before sprucing up your website? Surely it would be better to get it done ahead of the curve, pre-empting your inevitable success and , because our websites are pretty darn great, maximise your success with a slick, functional and lovingly crafted customer experience? You’re ready to go to the next level in your business In short, it’s time for you to shine. You have a gift that needs to be shared with the world and your website is the mouthpiece to share it. You deserve a beautiful website and your potential clients deserve the experience that you can deliver for them. We’re ready and waiting for your website uplevel. Using our signature ARC method, we take the reins and deliver a beautiful website that you’ll be shouting about to anyone who’ll listen. We’re experts, so you don’t need to worry about every little detail - we do that for you! If you’re busy changing lives and making money in the process, then we’re here to support you in creating a customer experience that won’t be forgotten. Let’s have a chat about what you need to hit the next level.