5 clever features your coaching website NEEDS

Laura Coddington • Jul 20, 2022

We love a bit of clever tech, here at Ocean Digital. Anything we can do that makes a process easier, faster or more automated… we’ll have it in spades, please!


But, it’s not just about making the process easier for us… it’s about creating a more streamlined experience for our potential customers and clients. Allowing your website visitors to seamlessly transition from window shoppers to loyal customers, we love these clever little integrations.


Call scheduler 


A call scheduler allows potential clients to book directly into your calendar, through your website. There are several platforms with this capability - the most common being Calendly and Dubsado’s Scheduler tool. Once linked up with your email provider, you can select specific times of day during which you’ll allow call bookings. You can customise pretty much everything about your call scheduler if you have a ‘paid for’ version.


For discovery calls, this is a great way to make yourself accessible, whilst staying in control of your time and energy.


Testimonials


There are so many inventive ways to display your testimonials! We seriously recommend taking a look at them. From gorgeously branded sliders to video reels, expanding quotes to audio bites - including testimonials on your website is a great way to deliver social proof and convince a potential customer that you’re the right fit for them.


Application form


An application form can work to enter someone’s details directly into your CRM. If you’re looking to create a more up-levelled, exclusive brand image, then you’ll want to ask people to ‘Apply’ to work with you. Using a system such as Dubsado, you can embed an application form into your website, beautifully branded and fantastically functional. Be sure to ask lots of questions and really dig deep to ascertain whether someone is the right fit. Subconsciously, when someone sees ‘Apply to work with me’, they’ll want to get a yes, because the service sounds more exclusive - and who doesn’t love a bit of something extra special? 


Welcome video


Two types of welcome videos really work for service providers. The first is a video header - now, this has no sound but features a reel of clips that illustrate your notoriety. For example, it might be clips of you speaking on stage, delivering a workshop, chatting at a networking event etc. If you’ve ever had any professional videography done, this is an effective way to display it.


The second use of a welcome video is to embed it on your homepage. Simply sitting down and recording a bit about who you are and what you do can be a great way to introduce people to your website, your service and your brand. (Don’t forget to add subtitles!)


Freebie download


Landing pages are great to launch specific freebies, but why not try some evergreen content? If you have a freebie that’s performed exceptionally well, or can create a piece of content that answers the most common question you get asked, then it makes sense to make this readily available.   


There are lots of fun ways to incentivise someone to download your freebie - but sometimes ‘Join my email list and get my free [insert name of freebie]’ is enough of a trade to satisfy most people. Of course, as the previous quote suggests, you’d offer this freebie in a bid to gain more email list subscribers.

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