Membership websites are an ever more popular way to share valuable content and teachings with your audience. They provide a great source of passive income, once they’re all set up, and they allow you to own your own platform (as opposed to hosting training sessions on Facebook etc.) With so many moving parts to a membership website, it’s important to keep it simple and functional from a users perspective. The customer journey is paramount - it’s vital that we do everything we can to keep their attention and deliver a memorable experience, end to end. Having built membership sites for audiences big and small, we know what your audience would like to see from their devotion to you. Simple log in If your membership website is accessed via your business website, make sure the ‘Log In’ navigation is easy to find. We’d recommend that you link to it in the main navigation menu. Once they’ve found the ‘LogIn’ button, ensure that the credentials page is also streamlined and easy to use. Ask for a username and password, perhaps offer a ‘Remember me’ checkbox and don’t clutter this page with a tonne of information. Instant navigation access Poof! Once inside your membership platform, make it as easy as possible to get stuck in! Use main headings and subheadings in your navigation menu and make sure that each section leads onto the next, seamlessly. If you can, always offer the next piece of content readily, helping your members to stay on your site for longer. Spend some time considering the user experience. It’s a bit of forward planning that’ll pay you back tenfold. Search bar Ever wracked your brains to remember just where you saw that great piece of content? You remember the website but you can’t remember how you found it - it’s infuriating, right? Well, spare your website users that experience and include a search bar in your website header. What’s more, you can track the most searched for items and then move them to a more obvious place on your site, or dig into what kind of content your audience is hunting for and create it ! With everything we do, we’re always striving to improve the customer experience, especially if they’re paying for the privilege. Graphics and on brand design Just because your platform exists to educate, doesn’t mean it can’t be as beautiful as your homepage! Fill it with quotes from members, gorgeous imagery and on brand graphics. Make headers stand out in complementary colours and fonts, and don’t be afraid to use images of yourself around the place. Remember, your members have signed up because they want to hear from you! They connect with your personality and your ethos… so make sure you are evident in everything they consume - that’s what they came here for! Privacy statement In the cyber age, we’re a little more concerned about our credentials than we used to be. Make sure that your privacy statement is easily found and contains your GDPR statement. If you’re concerned about the implications of such a statement, have a chat with your web team or get in touch with us! There are loads of templates out there and lots of advice to ensure that you and your wonderful members are protected. If you already have a website you love, rest assured that you may not need a new one in order to create a membership site. We work with WordPress - most WordPress sites can be upgraded as you uplevel. Your site can also be integrated with recognised course platforms such as Teachable. Of course, if you do want a new website too - we can create them alongside each other , perfectly branded and seamless goals. 

Conversion rates are a metric that we see all over our digital presence. From email marketing to Instagram, DM’s to website visitors. The ‘conversion rate’ of something is simply how many of those visitors/readers/followers turned into paying customers. Whilst we don’t want to go over the top, hammering home all the reasons they should work with us, we do want to make the benefits of our programs and services crystal clear. To boost conversion rates, the main priority is clarity - a clear message - a clear value proposition - a clear and simple process to purchase. Action verbs We want to get people excited about the possibility of working with us and transforming their current situation. Action verbs do this by inciting change and encouraging, well, ACTION! “We’re breaking the mold”, or “Let’s get creative ”. Using active rather than passive voice is so much more motivational (and if you use Yoast, you’ll know that SEO favours active voice too!) Testimonials Select 3-5 glowing testimonials and find a way to attractively feature them on your site. We recommend that you link out to the person delivering the testimonial and include a high-res photo of them, if possible. Think carefully about your ideal client and who they’d like to receive social proof from. If you work with coaches, for example, choose testimonials from coaches. If you mostly work with women, only feature testimonials from women. Make sure testimonials are featured on the homepage, but don’t be afraid to scatter them on service pages too. Use headlines & CTAs When people visit your website, you want them to stay there for as long as possible in order to gain the information they need to confidently purchase from you. The best way to do this is to carve a perfect path for them. Use colourful headings and targeted CTAs to guide them from value proposition to USP, pain point to payment plan - each step as easy and streamlined as the last. Break everything down Most readers are skimmers, at least when it comes to digital consumption. To make it super easy for them to glean the content they need, break everything down - especially when it comes to explaining a service, program or course. Use bullet points liberally and take advantage of titles and subtitles to break down your modules, course topics or services process in detail. At a glance, we want our readers to be able to see what the offer is, who it’s for, what it achieves and how they can pay for it. Use video We’ve harped on about the power of video before. Not only does it create a much stronger connection between yourself and your potential customers, but that connection usually correlates with conversions. You’ve heard of the ‘know, like, trust’ factor? The thing that convinces people to buy from another person? Well, video fast tracks that process because the potential customer feels like they know you in 1-2 minutes, instead of reading 1-2 pages of copy. Whether it’s a welcome video, the story of how you established your business or simply a reel of videographer footage, use video to capture conversions quickly. Have a clear and repeated value proposition For your message to resonate, it needs to be clear and it needs to be everywhere. Your website visitors should be under no illusion as to what you offer them. Your value proposition is the unique thing that you can offer, that no one else can. Perhaps you’re a leading imposter syndrome coach. Maybe you’re an expert in CRM systems and uplevelling customer experience. For us? We’re the trustworthy, highly-professional web design team that uplevel businesses via their handcrafted websites. 2.35% is considered a ‘good’ conversion rate in 2020 - how does your site tally up? Not sure how to find out? Our website design clients receive a monthly report that dishes the behind-the-scenes dirt on what their website visitors have been up to. Doesn’t that sound great? Where they’ve been, what they looked at for how long… it’s all in there so we can go on to create even better customer experiences. Want in? Check our portfolio or pop us a message about your conversion rate dreams… we’d love to make them come true!