What we’re all looking for are websites that create IMPACT. That metaphorically hits our ideal client in the face and makes them say, “wow, she not only gets me but she knows her stuff!’
If that's what we’re after, how do we go about creating a website with impact? First and foremost, before we dive into our 3 handy tips, it’s about creating a real connection. Before embarking on a new website, it’s really important that you know exactly who it’s for - let this thought guide you through the creation process, from end to end.
No one takes action unless they are invited to.
When someone is visiting your website, are they instructed on what to do next? Do they know what the next step is? Do you? CTAs are a Call-To-Action, an instruction from you to the website visitor. This might be ‘Sign Up Here’ or ‘Download Now’... in short, it’s a direction.
We need to have CTAs on every page of our website, but there’s a balance to strike by not having too many. If you’re standing at a crossroads with 10 ways to turn, you’ll find yourself spinning on the spot and getting nowhere but utterly dizzy. This is not the effect we want our websites to have. Instead, spend some time thinking about what the purpose of your website is. Is it to get people to buy your passive income products? Is it to showcase your gifts so that people book in 1-1 with you? Is it a lead generator that captures people's details so you can follow up with them later?
None of these is ‘right’ or ‘wrong’, it’s totally personal to you and where you’re at with your products and services. But, to create impact, we want to ensure that visitors know exactly why they are there and how to take action.
Make your CTAs stand out, make sure they are branded, appealing and easily navigable.
We spend sooo much time online now, that it can begin to feel like a pretty anonymous and disconnected encounter. As digital entrepreneurs, what can we do to bring some ‘human’ back into this experience?
Personalisation! For example, if someone has logged into your membership platform, could you greet them personally? “Hi [name], welcome back!”
If someone is scrolling through your digital content, could you offer them suggestions of something else they might like? Perhaps taking them from one blog post to another? Or directing them to a download that relates to the content they consumed?
Always chat with your website designer about how you can personalise your potential client’s experience with you - it’ll make all the difference in how much they trust and remember you.
Slow loading websites, pixelated pictures, janky animations… What a turn-off. We have around 3 seconds to capture someone’s attention when they land on our website. To create the biggest impact, we want to present a beautifully curated brand with gorgeous imagery and super-slick functionality.
Be clear about who you are, what you do and how you can help them - from the homepage and onwards. As website designers, we spend a lot of time planning out (using our signature ARC method) how your website can really stand out above the noise. A cohesive brand, compelling copy and a website that expresses professionalism is a sure way to keep them thinking about you.
Creating impact is vital if we want people to remember us, spend more time with our content and eventually buy from us. Genuine connection and delivery of true value are what we enable our clients to provide.
If you're looking at your current website and thinking it’s less handsome and more hum-drum… then
it’s time to give us a bell. Let us transform your website, so you can transform lives.