The Everyday Real.
The Everyday Real offers career advice and resume training for females in the food and beverage industry. They needed a beautiful website to deliver their education in an easy and digestible way for their users.
What we did
We started with creating a new brand that aligned with The Everyday Real’s sister company, Females In Food. The brand needed to be distinct but aligned so they were individually recognisable. We created a full brand identity including primary, secondary and submark logo design, colour palette, typography selection and a set of brand guidelines.
For the website, we began by researching the target audience and looking at the experience we wanted to offer. The website needed to be easy to navigate so that users could quickly find what they needed whilst also offering an enjoyable online experience. We used website psychology to create this experience and infused this with the newly created brand to design and develop the final product.
To conclude, the website was connected with The Everyday Real’s email marketing platform and course platform so that the EDR team could easily manage all the tech behind the scenes. We created custom video tutorials for each aspect of editing so the team knew exactly what to do and could always refer back to them.
Logo and Icon Design
Website Development
“Laura is a gem to work with! She was able to expertly work through the nuances and challenges with my platform requirements and create a seamless user experience! I would highly recommend her to anyone who is looking to take their business to the next level.”
— Angela Dodd, The Everyday Real
Ready to make waves?
We love to design beautiful brands and websites to give your business a look you can be proud of. So if you need something that looks gorgeous online or in print, get in touch with Laura.