Females In Food.

What we did

We started by updating the FIF brand Identity. In the discovery phase, we did market and competitor exploration, as well as research on the ideal customer. We developed this into a complete brand identity, including primary, secondary and submark logo design, colour palette, typography selection, custom brand icons and an on-brand stock photography selection.

Once the brand was complete, the next stage was the website! The membership site was originally hosted on a platform that was hard to manage and did not provide a smooth experience for clients. We began by designing and developing the static website pages first (home, about, contact) in the new brand style. Once we were happy with the look, we moved on to the membership site.

We conducted a detailed review of the options available, and discussed these with Angela, along with our recommendation, before deciding on the most suitable membership plugin to use to both meet current requirements and allow the community to grow in the future. The migration was then undertaken, with special attention made to make sure that all users were transferred across without interruption to their subscriptions. 

This was also the opportune time to revamp the inside of the membership lounge, so we created a brand new look and reorganized the information to create a seamless user experience. We created a new membership tier for free members to allow FIF to increase their lead generation and integrated the membership website with the other tools that FIF use to automate much of the management (Email marketing platform, Airtable, Project Management software and Zapier.)

Logo and Icon Design

Website Maintenance

Brand Identity Collateral 

Once the website was launched, we finished the project by adding a shop to the website with exclusive member discounts and created custom branded stickers and postcards to be included in the delivery package to inject the brand personality across all touchpoints and provide a beautiful experience for customers.

It's a pleasure to continue to work with FIF on our monthly maintenance plans, where we provide editing time and continuous website monitoring to make sure the site is speedy, up to date and secure. We provide FIF with a report each month outlining the maintenance work we have conducted so they can have continual peace of mind that their website is working and providing a great product for their customers.