WordPress vs Squarespace

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Woohoo! It’s time to create your new website. You’ve got visions of incredible traffic, beautiful branding and tonnes of opportunity flooding your way. But wait… where should you build your fancy new website? WordPress vs Squarespace?

*Squarespace!! Yells one voice*

*WordPress!! Yells someone else*

Ok, let’s not panic. Let’s weigh up the options and see which is the best fit for you… sound good?

The main difference

Before we dig into the nitty gritty, let’s talk about the main differences between these two giant providers.

Squarespace is what’s known as an Saas – Software as service. By paying your subscription, you’re essentially renting their software, which includes templates, automatic updates, design tools and hosting. It’s a one stop shop for creating a website that you can maintain yourself.

WordPress, however, is far more technical and scalable. Making it popular with 26% of the top 10 million websites[1], worldwide. There isn’t a website you can’t build with WordPress, but it comes at a price.


Don’t know your HTTP from your DNS? Don’t worry – with Squarespace, you don’t have to. There’s no code and the ‘website builder’ is like building a Lego house, just drag and drop. Of course, this means there are fewer options, but it really could be easier to go from nothing to a tidy-looking-website.

WordPress requires at least a novice level of technical knowledge. Updates are not automatic and you’ll need to install the plugins you need to add functions to the site. You can get really advanced and learn code too – but this isn’t essential with plenty of page builder options out there. As such, there’s really nothing that your WordPress site can’t do, so long as you know how.


There’s no point having a website if it looks ugly and unattractive. With Squarespace, the pre-designed templates and customisation options mean that your simple site is simply beautiful at the touch of a button. Just make sure that you use really high-quality images, in case they are stretched by the features you choose to use.

WordPress offers thousands upon thousands of free and paid templates to choose from. Or, if you know exactly what you’re looking for, you can code your own. If you have HTML or CSS knowledge, you can tweak your themes to create something incredibly unique – it’s like buying a custom-made dress. You know no one’s showing up to the party in this one.


If you’re setting up your site to sell your products, then you need to know just how practical that’s going to be.

Squarespace has its own simple online shopping platform that allows you to add product pages, store pages and items from your inventory. You can add coupon codes and a variety of shipping options to make your shop pop! However, it’s worth remembering that Squarespace and PayPal are not friends – we’d love the goss on that one but…

WordPress, however, has no such issue. They’re getting a latté and sharing a pumpkin pie with PayPal every day. Shopify and Bigcommerce are also compatible – alongside the highly coveted and respected WooCommerce plugin. You can import and export shop data, manage your tax settings and sell physical and digital products all over the world. The set up may take a little longer, but the scalability is second to none.


We’re talking about your SEO ranking. Unfortunately, this isn’t one of Squarespace’s strong suits. You can add meta descriptions, custom URL’s and 301 redirects. However, you can’t modify your title tags or meta-description tags.

With WordPress, plugins like Yoast SEO give incredible advantages to any level of user. Using a simple traffic light coding system, Yoast guides you through SEO-ready-copy, titles and meta text.


Ok, it’s the last one… but it’s a big one. Support.

With Squarespace, you get dedicated personal email support and a live chat. They are always on hand to help. After all, their service is aimed at novice users. They aren’t expecting you to know how to do every little thing.

With WordPress, there’s an incredible community and dedicated forums – but there’s so much information, it can actually be hard to find what you’re looking for. If you’ve purchased a theme, however, you might be able to contact your provider for advice.

Final thoughts….

With choosing between these two mega-giants, ask yourself this – what do I want this website for?

If the sky is the limit and you have big dreams for your little corner of the internet, WordPress is your guy. There is literally nowhere you website can’t go. It’s like having the Nando’s black card, American Express Platinum or an ID that says you’re related to Mark Zuckerberg. Find yourself a great web designer and you’ll never be stuck.

If you’re not ready for the big dollar dreams or want to break into the web world slowly, Squarespace might be for you. There are Squarespace developers out there who can do a really beautiful job on your site – and it might be capable of everything you need!

For us at Ocean Digital, we love WordPress.org. It gives our customers complete and utter control over the future of their website. The sky is the limit and we’re ready to row on out to the horizon.

Are you in? Give us a call and let’s voyage into the best version of your site possible.

[1] https://www.codeinwp.com/blog/wordpress-statistics/

"Photo of girl with brown hair wearing a pink top, holding a white mug with the ocean digital studio logo on (which is a blue circle with a wave in the middle).

meet the founder

Laura is an experienced graphic and web designer. She has spent years helping businesses make the best possible impression online or in print.

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